Jelly Belly Candy Company ("Jelly Belly") entered into an asset purchase agreement with Gimbal Brothers, LLC ("Gimbal's") closing at the end of 2019 to acquire the Gimbal's jelly beans brand and other associated candy brands. Such items will include Gimbal's jelly beans, Scottie Dogs licorice, and other chewy candy.
"We are grateful to the Gimbal Brothers team for their collaboration during the closing of this agreement," said Lisa Rowland Brasher, president & CEO of Jelly Belly. "We are both working hard to make this seamless for retailers, brokers and buyers."
Jelly Belly owners, the Rowland family, have known the Gimbal family, former owners of the Gimbal's brands, for three generations. That family association combined with Gimbal's reputation for fine candies made this opportunity to expand product offerings and distribution in the marketplace truly meaningful for Jelly Belly.