Global footwear powerhouse Skechers is building on the technology in its footwear through a new collaboration with The Goodyear Tire & Rubber Company (NASDAQ: GT). Select styles across multiple categories for men, women and kids will utilize Goodyear rubber technology in custom Skechers outsoles that will deliver increased grip, stability and durability.
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"This collaboration is an example of two trusted brands coming together to create a high-tech product that will truly benefit our consumer," said Michael Greenberg, president of Skechers. "Through this effort, select products will feature Goodyear Performance Outsoles, offering that extra edge where it's needed most—be it enhanced stability on a run, excellent grip over slippery surfaces in the workplace, or durability on the playground for long-lasting wear. We expect this will resonate with our customers who need these innovations in the comfortable Skechers footwear that they love."
"Goodyear has always worked to create innovative products that provide consumers with high-performance tires, and now we're using that same ingenuity to enable consumers to wear high-performance shoes," said Christian Jurado, Goodyear's global director of licensed products.
The shoes, featuring Goodyear Performance Outsoles, are designed for durability with long-lasting wear, excellent grip on a variety of surfaces and weather conditions and enhanced stability through exceptional traction. This is made possible with Goodyear-developed rubber technology that contains a special polymer including sustainable soybean oil—a renewable, bio-based material used in some of the company's top-performing tires – available in the U.S. and Canada – the Assurance® WeatherReady®, Eagle® Exhilarate® and Eagle® Enforcer® All Weather® and the Assurance ComfortDrive®.
Initially launched on three running shoes from the Skechers GOrun collection, the range of styles featuring Goodyear Performance Outsoles now includes a wider assortment of running and walking sneakers and will expand through 2020 to athletic lifestyle, trail, and work footwear categories for men and women, as well as kids' styles.
Skechers styles featuring Goodyear Performance Outsoles are available at Skechers retail stores, www.skechers.com, and select retail partners.
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